Business Writing in the Digital World

Objectives

• To understand how digitalisation has transformed business writing
• To enable participants to review and adjust accordingly their current approach to business writing

 Target audience

 All employees wishing to enhance their business writing skills to meet the different requirements of the many forms of digital communication in the modern office

 Course content

• Overview of the range of digital communication channels used in business and professional transactions
• The increasing importance of professional writing in the constantly evolving business landscape
• The four types of business writing: informational, instructional, persuasive and transactional
• 6-step process to ensure effective and impactful written communication at all times:
  • Identify the reader’s information needs: primary, secondary and multiple audiences
  • Get the basics right: correct use of language, appropriate layout, respect of corporate image
  • List the key points to be included
  • Write a preliminary draft focussing on the logical ordering of the key points to provide an appropriate response to the target audience’s needs
  • Review in detail the preliminary draft: reorganising the order of content and refining the language used
  • Proof-read the revised draft carefully checking for language and typing errors, readability, and appropriate tone

Duration: 8 hours (Theory: 5 hours - Practical: 3 hours)

Fees: MUR12,000/- per participant

Trainer: Dr Patricia Norah HOOKOOMSING, Managing Director and Lead Trainer, Consultancy Company Limited (CCL)